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November 30, 2009 Record $165 million in ads to influence you on health care reformPosted: 10:26 AM ET
The Senate begins debating its health care reform bill today. You're probably already noticing more and more commercials on TV trying to shape that debate. A record $165 million has already been spent on health care ads, and there's a reason for that. Remember Harry and Louise? They're actors who some say single-handedly shifted the case for health reform against the Clintons in the 1990's. Fifteen years after Harry and Louise entered our living rooms – millions of dollars are being pumped into a whole new generation of ads lobbying us for, and against, the health care bills in Congress. Are they effective – and who are they targeting? Evan Tracey, founder and president of the Campaign Media Analysis Group, spoke to Joe Johns on American Morning Monday. |
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